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No Test Left Behind – How Pearson Made a Killing on the US Testing Craze

Three days after taking office, George W. Bush unveiled his signature domestic policy, No Child Left Behind. The bill would triple the number of exams the federal government required of students, while dangling stiff penalties over struggling schools. For many educators it felt like a depth charge.

The mood was different at Pearson Education, a division of the London-based conglomerate Pearson PLC. As the education community was still absorbing the shock in February 2001, Pearson Education chief executive Peter Jovanovich spoke to a group of Wall Street investment analysts. He pointed them to the proposed annual testing requirements and school report cards. “This,” Jovanovich said, “almost reads like our business plan.”  Read

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